Small Business Consulting

Making the shift from traditional employment to self-employment?

Have an existing small business and need to boost your visibility or rethink your business model?

Shira can help!

Running a successful small business herself since 2011, Shira is especially passionate about helping solo businesses conceptualize, launch and grow their small ventures. With an expertise in B2B (business-to-business) consulting, she can help you build a brand that will show your target clients how you can be the right solution to their urgent problems.

THE PROCESS:

While the process is straightforward, like with any worthwhile project, it takes effort, commitment, and faith, to make it a reality.

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Repurposing Your Skills

Over the course of a traditional career, you’ve likely amassed numerous skills that *could* be repurposed into a successful small business. But which ones? And how? Using her proprietary Passiontivity exercise and her unique “ING vs ER” model, Shira will help you explore those skills which both highly engage you, and can be successfully monetized. (~2 hours)

Business Conceptualization

As you begin to consider your business model, Shira will guide you through a series of questions that will help you determine your ideal target client, the types of problems you’re uniquely able to help them solve, your unique value in the market, the solutions you offer, and your pricing strategy. With all of these answers in hand, the next step is building a stand-out brand.

Branding / Website Development

Your brand is your unique statement of value – something that makes you stand out from your competitors. It could be WHAT you offer, the WAY you offer it, or even to WHOM you offer it. Employing her marketing lens and creative copywriting skills, Shira will listen for what sets you apart, then craft the copy for a compelling website, Linkedin profile and elevator pitch.  (~2 hours)

Networking / Business Development

Business development is ALL about building relationships, especially for B2B businesses. As a connector by nature, Shira will help you establish (or re-establish) meaningful connections within your market so you can add value to the people who can benefit from your service the most. Once you have the networking strategy, Shira will serve as your “sales consultant” to support your ongoing relationship building efforts.

HOURLY RATES

Small business consulting is billed at a rate of $350/ hour. For those with budget constraints, Shira will be happy to explore an affordable engagement.